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Return Policy:


We offer an unprecedented power guarantee: If you don't love our products, send them back within 30 days. A 100% refund, excluding shipping, will be processed upon receipt of your return.

We must receive the original packaging and product (at least half full) within 30 calendar days of original delivery date in order to process your refund. Customers are responsible for return shipping costs and ensuring that their returns are received by Naturalicious within the 30 day return period. Without exception, returns received after 30 days will not be refunded.

Please email for a return authorization.

About us:

At Naturalicious, we exist to remind our customers that they are the standard of beauty, through our revolutionary products that make it easy for them to manage their hair and be confident in their own beauty.

We are a company on a mission to eliminate the frustration, time and expense you have with your hair by creating easy-to-use products that turn your #WashDaystoWashMinutes.

We got our start when our founder and CEO, Gwen Jimmere, found herself on the brink of becoming an unemployed single mom, after suddenly getting laid off while going through a grueling divorce. To generate income, she decided to start selling the products she made in her kitchen that when combined, miraculously cut her wash and style time down from 5 hours to a mere 30 minutes!

The astonishingly simple 3 step process was enough to do the work of 12 products she had collecting dust underneath her sink. Taking the marketing skills she honed from her swanky corporate job as a Global Digital Marketing Director at Ford Motor Company, Gwen started Naturalicious and never looked back.

We have since become one of the nation’s fastest growing hair care companies and Gwen proudly rocks her spot in history as the first African American woman to hold a patent for a natural hair care product.

The best part about Naturalicious is that Gwen’s ten-year-old son Caiden gets to help his mom call the shots at our headquarters, serving as the CCC (Chief Candy Curator). Together they make sure each order is sent out with a sweet surprise and our customers literally eat it up!

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Backorders will ship in 28 days.
Your credit card will not be charged until it ships.